Our Development at a Glance
From the first idea to an established brand for sleep comfort – the key milestones.
2015
Founding Idea
Benjamin Wimmer recognized the need for high-quality, sustainable bedding. The first prototype of an ergonomic neck support was created in a small studio in Vienna.
2017
First Collection
The first line of pillows and mattress toppers was presented at a local trade fair. The response exceeded all expectations and led to the first series production.
2019
Relocation and Team Building
With growth, the company moved to larger premises in Neubau. Nadine Strobl took over the management of product development and expanded the range to include linen bedding.
2021
Sustainability Certification
All products received the OEKO-TEX label. The switch to recycled packaging and regional supply chains was completed – an important step for the brand.
2023
Online Platform and Showroom
The own online shop went live, complemented by a small showroom at Neubauerstraße 13. Since then, customers can examine materials on site and receive personal advice.
2025
Current Position
Today, the range includes over 40 items – from mattresses to home accessories. The brand stands for thoughtful design, durability, and genuine sleep comfort, without empty promises.
Every step is based on meticulous craftsmanship and direct exchange with our customers.